
Adaptez-vous à la nouvelle norme du commerce de détail grâce à des systèmes de recrutement agiles pour aller de l'avant.
Accélérez le recrutement de talents clés pour prodiguer des soins et dépasser la satisfaction des patients.
Attirez des candidats qualifiés, accélérez le recrutement et développez l’expertise de votre personnel.
Simplifiez le recrutement de talents dans le secteur financier et bancaire grâce à une plateforme pour les postes difficiles à pourvoir.
Exécutez une stratégie de main-d’œuvre qui produit des résultats commerciaux.
Créez un vivier de talents qui engage et fait avancer votre entreprise.
Offrez à votre équipe de talents innovation, envergure mondiale et sécurité.
Créez des expériences sur mesure pour transformer votre talent.
Découvrez comment des entreprises diversifiées et mondiales utilisent iCIMS pour employer des millions de personnes, stimuler l'innovation et connecter les communautés du monde entier.
Découvrez comment un fournisseur de services mondial utilise iCIMS pour rationaliser le recrutement dans le monde entier
Découvrez des informations uniques sur le marché, explorez les meilleures pratiques et accédez à des experts en talents dans notre bibliothèque de contenu.
Consultez les communiqués de presse, la couverture médiatique, les dernières données d'embauche et voyez ce que les analystes disent d'iCIMS.
Apprenez-en davantage sur qui nous sommes, notre mission et nos valeurs.
Rationalisez votre pile technologique et profitez d'une meilleure expérience utilisateur et d'une gouvernance des données plus solide avec ADP et iCIMS.
La puissance combinée d'iCIMS et d'Infor aide les organisations à aligner stratégiquement leurs objectifs commerciaux et de talents.
Notre partenariat primé avec Microsoft repose sur un désir commun de transformer le lieu de travail et l’expérience de l’équipe de recrutement.
Notre partenariat avec Ultimate Kronos Group (UKG) prend en charge l'ensemble du cycle de vie des talents en apportant des solutions de recrutement sans friction à UKG Pro Onboarding.
Imagine the perfect candidate is sitting in front of you. How would you sell them on taking a job with your company? Could you do it if you had an hour? What about two minutes?
There’s a lot of touchpoints throughout the hiring process, some big, others small. But communication is a lot more than just exchanging information. If that’s all it took, we’d rely on email and resumes and never need to meet face-to-face or screen-to-screen.
This is where video makes all the difference. It’s not a new technology by any means, but it remains one of the most personal ways we have to communicate besides sitting across the table from one another. Yet even in this age of virtual hiring, video recruiting technology remains woefully underutilized.
Together, let’s explore four areas you can incorporate employee testimonial videos into your recruitment marketing software to improve the hiring process dramatically across the talent lifecycle – and why it’s far easier to implement in yours than you might think.
Very few candidates are going to end up on your career site by accident. Either you directed them to it, or they sought you out directly. In either case, it’s fair to say most candidates here fall somewhere between curious and seriously interested.
This makes your career site a natural host for video. Uncertainty is one of the biggest obstacles to taking a new job. Candidates want to know what it’s like working at your company. Will they like the people they work with? What will their day-to-day look like? What does it take to succeed?
Career sites are an opportunity to get specific and provide a tailored, inside look at both your company and teams. Video creates another point of interaction that’s similar to speaking directly. Done right, your career site reinforces who you are, who you’re looking for, and answers questions your job seekers may not have known they had.
Consider adding employee testimonials videos that answer questions like:
Video is also rich in SEO value and can help boost your career site in search rankings. This means more career site traffic, longer visits, more applications, and less money spent promoting your career site on Google and job boards.
Quick tip: don’t forget that your career site is there to capitalize on job seekers’ attention by collecting their contact information in a CRM or securing an application. Use video to tell your story and encourage viewers to take a specific action.
Job descriptions are excellent at informing candidates about job requirements and expectations. They’re also really, really terrible at communicating what a job is actually like.
Job descriptions are so stuffy, so formal. They feel like you’re signing your life away. Instead of pushing a job seeker over the edge, they’re one last opportunity to stop and pause. Do I really want this job? That’s not the mood you want to create.
Be honest – how many candidates do you think quickly skim job descriptions before moving on to the next? Video is one surefire way to ensure the information you want to get across is visible. It’s a reassuring reminder to candidates that they are a human applying to work at a company staffed by other humans.
Embedded directly on job pages, employee testimonial videos are also a final opportunity to communicate who your ideal candidate is and why they should want this role and not your competitor’s.
We get a lot of emails daily. Most are junk. But if I’m honest, there’s plenty of marketing emails I’m genuinely interested in getting and have every intention of reading. I even mark them as important. How many do I actually get to read? Well, that’s a different story.
It’s the same for recruitment marketing. The importance of standing out isn’t just about differentiating yourself from competitors – you’re fighting for finite time and attention, even from people who like you.
You’re fighting for attention and engagement on social media as well. Who do you think the algorithm will favor: your job posting, or another hilarious video of cats behaving poorly? I think we already know the answer to that one.
There’s a reason why employee-generated video content performs so well. It breaks the mold because it’s different and attention-grabbing. Embedding video also reinforces your message through another medium and is an easy way to make your recruitment marketing newsletters and social media posts feel more personal.
Using video during the offer process provides a personal touch to an otherwise straightforward event. It’s a way to continue the excitement and welcome new hires. It’s also a final sales pitch, a last nudge in the right direction – and it may be all the difference when it comes to highly sought-after candidates.
Video plays a similar role during the employee onboarding process. Starting a new role can be overwhelming. Incorporating employee testimonial videoa in onboarding can help get new hires up to speed quicker and put a face to the names of the people they’ll be working with.
Employee-generated video content does wonders for engagement and SEO. But one of the biggest obstacles to using video is that it’s time-consuming and expensive to hire a production team. Planning, hiring, and procurement can take months, and that’s before you ever hit the record button.
iCIMS Video Studio gets rid of all that. It works like this: you send your employees prompts to get them started. They hit record on their phone, laptop, or tablet. Clean templates and a smart interface make it intuitive to review, edit, and publish videos across your digital properties.
Check out our upcoming webinar Leveraging video across the talent acquisition lifecycle and see for yourself how easy it is to use video to boost recruiting performance throughout the hiring process.