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You worked hard to attract job seekers. They’re interested in your organization – many have shared their contact information and hope to hear from you in future. Here’s how to stay fresh in their minds.
Channels run:
Career site | Email | Text | Video
KPIs affected:
Number of applications | Conversion rate
Time to fill
Subject: You’re in! Welcome to [organization name]’s talent community
Body: Hello [candidate’s name],
Welcome to [organization name]’s talent community! Thank you for joining us.
As a member, you’ll receive:
Have questions or need assistance? Contact our team at [insert contact email].
Stay tuned for exciting career possibilities at [organization name]!
Best regards,
[recruiter/sourcer name]
Subject: Explore what [organization name] has to offer
Body: Hey [candidate’s name],
As a valued member of our talent community, we want to get to know you better–and we want to tell you a bit more about us. We’ve prepared some valuable resources based on the interests you indicated in our signup form.
These resources are designed to provide you with insights into our culture, industry trends, and potential career paths at [organization name]. Feel free to explore them at your own pace.
If you have any questions or specific topics you’d like to learn more about, please don’t hesitate to reach out to us at [email]. We’re here to support your journey and provide you with the information you need to make informed career decisions.
Thank you for being a part of our talent community, and we look forward to helping you in your career exploration.
Best,
[recruiter/sourcer name]
Subject: Your career is our priority
Body:Hi [candidate’s name],
We hope this message finds you well. We noticed that you recently joined [company name]’s talent community, and we’re delighted to have you with us.
We understand that everyone’s preferences vary when it comes to communication, and we want to ensure you receive information in the way that suits you best. Whether you prefer to explore opportunities at your own pace or actively engage with our updates, we’re here to support your career journey.
If you have any specific interests, job preferences, or questions you’d like to share with us, please feel free to respond directly to this email. We’re here to assist you in finding the right career path within our organization.
Alternatively, if you’d like to adjust your communication preferences or update your profile, you can do so by logging into your talent community account [insert link].
Thank you for being a part of our talent community, and we look forward to assisting you in your career aspirations.
Thanks,
[recruiter/sourcer name]
Sending a follow-up text message is a convenient way to gently remind candidates about your talent community and encourage engagement. Keep this text message friendly and brief, candidates to reach out with any questions or requests for more information.
Message: Hello [candidate’s name], this is [recruiter/sourcer name] from [organization name]. Just wanted to check if you received our recent email welcoming you to our Talent Community. We’re excited to have you on board! I wanted to invite you to check out this video [link] to see what career pathing looks like at [organization name]. Reply if you have any questions. Thanks!
At this stage in the process, it’s important to keep the videos more general because they haven’t applied yet and you haven’t gotten the chance to see much detail about what interests each job seeker. You can send video prompts to employees, asking them to record themselves answering the following questions, so you continuously source great content to send in your talent community nurture campaigns.
As you continue to grow and nurture your talent community/talent pools, remember these important components:
These practices help maintain and convert your vibrant talent community.