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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
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Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
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Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
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Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
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Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
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Attracting BIPOC (Black, Indigenous and People of Color) candidates requires intentional, holistic and inclusive recruitment marketing practices. If your organization prioritizes diversity, equity and inclusion (DEI), you’ll want to showcase that to promote your employer brand as a safe place for employees from all backgrounds to be themselves and feel safe.
Many recruiting technology vendors talk about DEI from the perspective of creating more inclusive job descriptions, but that leaves a lot of questions about how to create diverse job pipelines.
Channels run:
Web | Email | Text | Video
KPIs affected:
Pipeline diversity | Interview slate diversity
Workforce diversity
Subject: How [organization] supports BIPOC employees
Body: Hi [candidate first name],
Because you’ve expressed interest in information on our DEI content in the past, I wanted to highlight our philosophy when it comes to promoting diversity, equity and inclusion at [organization]. Here is a summary:
If you want to read more, check out this blog post on our commitment to DEI. [link]
Best,
[Signature]
Subject: Actions we at [organization] take to support DEI
Body: Hi [candidate first name],
It’s not enough to put a DEI statement on a career website. We at [organization] believe that true diversity, equity and inclusion has to be more than just lip service. I wanted to let you know about the recent actions we’ve taken to support that philosophy:
Check out our DEI page on the career site for more information. [link]
Best,
[Signature]
Subject: Amplifying BIPOC voices
Body: Hi [candidate first name],
At [organization], we don’t want to just provide resources for BIPOC employees to succeed. We want to amplify their voices and get diverse perspectives in all aspects of our business. That’s why we continuously communicate with our ERGs that support BIPOC folks to see what we can improve.
Here is a video from one of the members on how they feel as a BIPOC employee at [organization]: [link or embed]
Best,
[Signature]
Hey [candidate first name],
We at [organization] value nurturing BIPOC employees and embedding equity at every point of the employee lifecycle. DEI is a top priority every day. Here are some topics we train our managers on so they can understand how to support BIPOC employees:
Learn more about our DEI philosophy in this video [link].
To make your campaigns more engaging and provide an authentic take on life as a BIPOC employee at your organization, make sure to include some video content. Here are some ideas for questions to ask employees as prompts for the videos:
Continue to create and post content related to DEI. It’s especially important to provide the employee perspective when talking about how your organization supports people from historically excluded groups. Many employers focus on DEI as an employer value proposition but miss the opportunity to authentically demonstrate the actions the organization takes to support the statements. You can start your campaigns with more general content, then get very specific about the steps you take to create a diverse, inclusive and equitable environment.
