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Known for their bold branding and considered by many as a pioneer in the industry, Benefit Cosmetics has no shortage of candidates looking to join their growing team. Operating 3,200+ locations in more than 50 countries, the Benefit team needed a solution to manage their huge volume of applicants and find those with a true passion for the beauty industry.
Benefit’s interview process used to be held entirely face-to-face. This represented a considerable investment in time and money – not to mention time wasted if a candidate didn’t show.
Today, Benefit’s recruiting team uses virtual video interviews to get to know candidates before committing to an in-person session, many of which take place in the field. The switch has proven beneficial for all involved. Candidates have a low-pressure format in which to express themselves, and recruiters get a better idea of who candidates are without investing much time. The interview process is now safer, quicker and easier for everyone.
The face-to-face is still important in making genuine connections with candidates, but it is now further into the process, creating efficiency for both the candidate and recruiter.
Danah Leneghan
Resourcing Manager, Benefit Cosmetics
Benefit’s recruiters used to spend 15-20 minutes per candidate screening candidates on the phone. The manual admin process associated with screening took several hours each week.
Now, Benefit’s team assess applications with the click of a button, screening up to 100 video interviews each week. Getting through large volumes of resumes no longer feels like an overwhelming task.
“iCIMS makes tasks simple and quick, giving us time back to focus on strategic efforts,” says Abby Sibthorpe, Resourcing Assistant at Benefit. Candidate communication has improved significantly with the help of automated processes, meaning candidates are kept in the loop and recruiters don’t have to chase them to complete their video interviews.
Benefit’s team used to spend hours creating new job descriptions for every role. With iCIMS, saved searches and job templates make it easy to post and edit new jobs.
An accessible dashboard includes all the data the team needs in one place, giving Benefit Cosmetics a full view of its candidates throughout the hiring process.
With iCIMS Applicant Tracking, we have a better understanding of where our applicants come from so we can optimize our sourcing strategy and evaluate market spend.
Danah Leneghan
Resourcing Manager, Benefit Cosmetics