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ADT showcases authentic stories and fills a high-volume pipeline using iCIMS


Headquarters:
Boca Raton, FL
Industry:
Technology
Founded:
1874
iCIMS customer since:
2021
Company size:
13,000+
iCIMS products:
Video Studio
ADT logo

ADT provides safe, smart and sustainable solutions for people, homes and small businesses. Through innovative offerings, unrivaled safety and a premium customer experience, ADT employs the largest network of smart home security professionals in the US.

It’s been more than 150 years since ADT debuted its first telegraph-based security system. Today, ADT employs more than 13,000 people and helps protect over 6 million customers. To keep up with demand, ADT’s talent acquisition team uses iCIMS to tell its employees’ stories and give job seekers a realistic look at what’s it’s like to work for the company.

350+

Videos recorded

5M+

Video impressions

The ADT approach

ADT’s talent acquisition strategy starts by ensuring their team has the tools they need to find and engage job seekers.

One of these tools is iCIMS Video Studio, which gives ADT’s team a way to create and share employee videos across their social ad campaigns, recruitment marketing emails, career site and job postings.

“We have employees all over the United States. iCIMS Video Studio helps us capture their stories virtually and showcase their real-life working environments,” said Kayla Branham, Senior Manager of Recruitment Marketing at ADT.

“Our install and service technicians don’t sit behind a desk. They’re out in the field serving our customers. They can record themselves with iCIMS Video Studio from their parked work van while in their uniform. This showcases the reality of their work experience for candidates and helps us tell our team members’ stories at scale.”

ADT employee James' video testimonial
ADT employee Cassandra's video testimonial

Promoting employee advocates

“We tap into who we refer to as our ‘employee advocates,’” says Branham. “These employees are eager to share. They enjoy working at ADT, and believe in our products, services and mission. Many of these employees have grown their careers at ADT, and some have worked here for decades.”

“Ensuring a positive recording experience for our employees is a top priority. We aim to make the process as simple and quick as possible for our advocates,” says Madisyn Reed, ADT’s Recruitment Marketing Senior Specialist and admin of iCIMS Video Studio.

“One of my favorites is Cassandra, who works in our Customer Care department. She has been at ADT for nearly a decade and is passionate about mentorship, training, and empowering her team to serve our customers. She connects her job back to our mission – to help keep people safe – and her passion for her job shows through her stories.”

iCIMS Video Studio is quick and easy to use, and as marketers, it’s really enabled us to diversify new content across various platforms.

Kayla Branham

Senior Manager of Recruitment Marketing, ADT

Get the full story

Learn how iCIMS can help you drive ROI

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