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Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
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Your career site is your greatest asset in the fight for qualified applicants. Making an investment here can increase website traffic, improve conversion rates and even reduce your cost per hire. However, your executive leadership team might not be as invested in this strategy (yet). While external recruiting tactics such as job boards and ad campaigns are essential parts of your recruitment marketing strategy, your company career site offers distinct advantages.
The greatest benefit is that you have complete control over the content, design and user experience. There are endless opportunities to shape job seekers’ perceptions of your brand and fine-tune the path to conversion. Plus, when you can attract and convert talent more efficiently, your organization saves on recruiting costs.
Hiring skilled workers is only getting more competitive, and leadership teams are already setting priorities and budgets for 2024. Now is the time to drive the strategy for your recruitment marketing team and develop a winning business case for your career site redesign.
Ready to revamp your career site? Learn how iCIMS can help.
There’s a reason you’ve decided your career site is no longer cutting it. Maybe recruiters spend too much time weeding out unqualified applicants, or you’ve had to increase external sourcing costs because job seekers just don’t convert on your website like they used to.
Whatever the case, these inefficiencies are the catalyst for transformation and will form the building blocks for your entire business case.
That’s why it’s so important to be specific and clear about your project objectives. Start by looking at your career site analytics to identify gaps, then turn these problems into measurable goals. For example:
You’ve defined where you want to go; now you need to figure out how to get there. Evaluate market trends, competitor websites and your existing recruiting tech stack to get a big-picture view of the recruiting landscape. Armed with insights about where the market is headed, you can strategically plan to get ahead of it and outshine your competition in the process.
To separate myth from fact, look to reliable sources like Gartner, the U.S. Bureau of Labor Statistics and iCIMS Monthly Insights reports for quantitative data that explains current trends for job seekers and employers.
Questions to ask:
If you want your career site to compete with the best, you need to know what your top competitors do differently. Do a deep dive into their career sites and take note of the content, design and user experience.
Questions to ask:
You’ll need the right technology to support your new career site and job application process. Evaluate your ATS, CRM and other recruiting tech to determine if they can support the functionality required to give candidates and recruiters a best-in-class experience.
Questions to ask:
Improvements to your career site could impact teams like Marketing and HR, so make sure to bring these collaborators in early to get feedback and alignment. This will also show your executive leadership that your project has value and investment across the organization.
Your executive leadership team needs to understand the big picture, so don’t overthink your proposal. In a simple presentation, include the following:
With the current competition for skilled workers, it’s crucial to make the most of your career site. To get executive-level buy-in before next year’s budget is set, it can be helpful to get advice from people who create best-in-class career sites for organizations like yours. Take the next step and see iCIMS Career Sites in action.
Anna is passionate about empowering businesses to grow profits through purpose. She enjoys using her creative and marketing backgrounds to tell compelling stories and hopes to inspire business leaders to choose solutions that deliver tangible results.
Bitten by the creative bug at a young age, Anna graduated from Stephen F. Austin State University with a BA in theatre. In addition to acting and directing, she enjoys DIY projects, gardening and obstacle course racing.
November 9, 2023 
5 min read
