- Solutions
- Products
- Community
- Resources
- Company
Call Sales +44 808 164 2563
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
July 13, 2021 
5 min read
The world of talent acquisition is full of acronyms. We’re the first to admit it. Two acronyms that go hand in hand are ATS (applicant tracking system) and CRM (candidate relationship management).
With access to an ATS and CRM, recruiters have a robust recruiting approach that allows them to:
Before we look at why you need both an ATS and CRM to level up your recruiting game, let’s examine the unique benefits of each system. And how each supports specific functions within the hiring process.
An applicant tracking system (ATS) tracks candidates through every step of the application process. From the moment a recruiter posts to a job board to a candidate’s offer letter, the ATS helps facilitate the hiring process.
A modern ATS is fully automated and manages each recruitment phase, such as advertising open jobs, scheduling interviews, screening candidates, and onboarding new employees. Essentially, an ATS helps streamline the hiring process by handling administrative tasks so that recruiters, hiring managers, and candidates can connect. It’s a workflow tool that makes the hiring process happen.
Candidate relationship management (CRM) software also helps ensure that hiring happens but in a different manner. Like the ATS, the CRM provides recruiters with access to the talent they need to hire. However, the focus of the CRM is on nurturing and guiding active and passive talent through the recruiting funnel.
A CRM helps you stay in touch with current and future candidates through automated email marketing, recruiting events, and job recommendation portals. As a relationship management tool, it’s a rich database that captures all the details recruiters need to maximize a strategic hiring approach.
Some organizations might feel that they need only one of these tools. The truth is strategic recruiting teams power their on-demand recruiting and workforce planning with the combined capabilities of an ATS and a CRM.
To make great hires, recruiters must first establish connections with the talent who will drive business growth. They foster interest through job fairs and then maintain relationships using campaigns within the CRM. Once it’s time to hire, the added functionality of the ATS helps a recruiter efficiently facilitate the hiring process.
Without the right data, it’s extremely tough to build robust talent pipelines. Based on integrated data between your ATS and CRM, you will have access to key data points, such as:
The data points from your ATS and CRM inform business decisions, establish talent goals, and measure the success of recruiting efforts – data you need to build out all your future talent plans.
Perhaps most importantly, an ATS and CRM enable a positive candidate experience. On both ends of the pipeline, these systems save time and allow candidates to build connections with your organization. Thanks to the power of technology, an ATS and CRM make it easy for recruiters to engage with applicants, answer questions, and make a connection. These innovative software solutions offer you ways to demonstrate your care and attention for talent at any stage of the hiring process, whether they’re a passive candidate – or your newest hire.
If you want to attract, engage, and ultimately hire the best possible talent, you need to start doing so from the moment they connect with you. Building relationships with talent is essential. Set yourself apart and outsmart the competition by using ATS and CRM power to support a great candidate experience from the very first impression.
Download our Guide to engaging top talent to learn how to add more touchpoints to the recruiting process and find more ways to share unique, authentic experiences with candidates.
