- Solutions
- Products
- Community
- Resources
- Company
Call Sales +44 808 164 2563
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organisation.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow PRMG attracts 50% more applicants for niche finance roles with the iCIMS Talent Cloud.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn morePartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreWatch the recording of our latest webinar looking at key findings from a recent study and explore short-term and long-term solutions for the talent crisis in 2022 and beyond.
Watch on-demandView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
September 27, 2018 
2 min read
Over the last decade, online job boards have been overloaded with poor search functionality and expired job posts. Google announced this summer that they are stepping into the ring of recruitment with Google for Jobs, changing the way job seekers find employment by improving their search experience. iCIMS is working directly with Google to stay ahead of these changes to determine best practices that will improve your job postings and candidate engagement. It’s no secret that optimizing job announcements on Google for Jobs is a critical factor in how your job postings appear in search results. Check out these three best practices that will help you avoid the pitfalls of a poor job posting.
Required fields allow Google to find the information you’ve added. If your post is missing essential information that the search engine is looking for, your post will get lost in a sea of data and remain unseen. Search engine optimized (SEO) keywords are used by the Google for Jobs search engine to bring your post higher in the list of results, ensuring higher engagement. Without this information, your post will be poorly ranked, if at all, resulting in a lack of engagement. Adding the required information will also ensure that your posts appear in rich cards, which is the new search result format that provides a more engaging and visual way to display jobs search results to the candidates that are best-fit for your organization.
Fill out as much information as possible and your organization will benefit from including additional data that isn’t required. Recommended fields will ensure that your site pages are optimized for search engine crawling and indexing, providing higher search results. It will also help your job listings appear in the enriched search results and increase your chance of discovery and conversion of job applicants. Not only does this improve the overall job search experience for applicants but can also reduce advertising costs by creating more organic traffic to your organization’s career site and ultimately reducing the cost-per-hire for your business.
Applicants are not only looking for a job, but an authentic, compelling summary of the position and the role within the company. Being truthful sets the tone for potential employees and conveys the values in which a company is founded. Misleading descriptions of the role and responsibilities could lead to employee turnover if your new hire’s experience doesn’t meet their expectations. Transparency goes a long way by simply mitigating the risk of wasted time and resources. The best type of engagement is when expectations are met and there are no surprises.
iCIMS partnership with Google for Jobs to improve the job search experience is just beginning. This development is a game changer for the old, black hole portals of resumes and expired job posts. Improving the applicant experience is a reliable way to gain the advantage in winning the war for talent. If your applicant engagement is low, start with these best practices when posting to Google for Jobs and get the engagement you’ve been looking for. For more tips on how you can stand out in search results, check out Three Steps to Delivering Competitive Job Postings.
