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March 16, 2022 
4 min read
If you’ve considered hitting up your local Applebee’s for a date night (plus that Oreo shake) or wondered whether an aging dog felt his bones that morning (fingers crossed for a Bones Day), chances are you’ve been spending some time scrolling through TikTok. Or, as we say in my house, you’ve been on the Tok.
The app that elevated scrappy, user-generated videos – mostly low on production value but high on watchability – to content gold has leapfrogged in popularity over other platforms like YouTube and Facebook. With over one billion active users, TikTok proves that the thirst for authentic content is unquenchable and that slickly produced videos aren’t what people want to watch. They want endless videos of regular people dancing to the same song and Noodle the pug’s daily vibe.
We’ve seen these user generated videos make their way into digital consumer experiences, and brands pay influencers big money to promote their products on social media platforms with testimonials. Now, talent leaders are discovering how employee-generated videos are helping to tell their companies’ stories on career sites, job descriptions, email campaigns, social media, and more. The only thing that seems to be limiting the use of these videos is your imagination.
Learn more about how iCIMS Video Studio can help you create relevant, engaging talent experiences you can use in lots of different ways.
Where do you get started with employee generated content? And how do you maintain authenticity while ensuring your employer brand and reputation remain on-point?
Give your team thoughtful, purposeful prompts to help tell the story of life at your company. From what the vibe is like in the office to what current employees expect for the company’s future, these prompts will help your employees tell their stories in a detailed and authentic way.
Remember: the key to getting great video content is to put it all in context for your employees. Tell them who they should imagine themselves talking to and how the video will be used.
To spark your imagination, here are 10+ ideas we snagged from some of our favorite Video Studio customers (plus we couldn’t resist a few from our own career site).
As the world changes and priorities shift, technology needs to keep up. Who better to tell your company story than the people who work there.
Click here to see how iCIMS Video Studio can help you use employee testimonials to spotlight your own people and transform culture from a buzzword into a competitive advantage.
