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How an anesthesia management company provides its specialized candidates a high-touch, personalized experience while leveraging automation for scale.
Founded by an anesthesiologist and a certified registered nurse anesthetist (CRNA) more than 15 years ago, NorthStar Anesthesia provides specialized anesthesia care teams to more than 200 hospitals and surgery centers across the Midwest and Eastern U.S.
NorthStar’s typical candidates are highly qualified, hard to find, and require a high-touch approach. Consisting mostly of anesthesiologists and CRNAs, these candidates are increasingly expensive to recruit and typically won’t go through a lengthy application process.
NorthStar needed a solution that could help it scale for the future. The company initially considered remaining full suite with its HCM, but understood that doing so could negatively impact its bottom line. NorthStar’s leadership team decided to maintain its HCM for core processes and seek a dedicated recruitment platform that could support its complex hiring needs.
Several of NorthStar’s current employees had partnered with iCIMS in the past and recommended the talent cloud company for its great support and service. NorthStar was impressed to discover that four of its largest competitors were also using iCIMS technology.
iCIMS allows us a lot more flexibility overall and is much more user friendly. Pulling data out of our HCM was so difficult that we just could not get anything we needed in any useful format. None of this was possible with just an HCM.
Director of Provider Integration, NorthStar Anesthesia
“With iCIMS, fills per month have increased by 50%,” said a regional director of CRNA services for NorthStar. Now, the company can provide its specialized candidates with a high-touch, personalized experience, while leveraging automation for scale. By integrating the iCIMS Talent Cloud with its HCM, they have improved the quality of new-hire data by giving its HR team the ability to audit and verify it.
We chose iCIMS' best-in-breed recruiting platform to maximize the quality and functionality of the experience and minimize the wasted motion for all users – recruiters, candidates and hiring managers.
Director of Provider Integration, NorthStar Anesthesia