- Solutions
- Products
- Community
- Resources
- Company
Create incredible candidate experiences that communicate your brand, mission, and values with recruitment marketing solutions.
Learn moreCommunicate effectively and efficiently with the candidates that can drive your business forward.
Learn moreSelect the right candidates to drive your business forward and simplify how you build winning, diverse teams.
Learn moreHelp your best internal talent connect to better opportunities and see new potential across your entire organization.
Learn moreCommunicate collectively with large groups of candidates and effectively tackle surges in hiring capacity.
Learn moreAccess tools that help your team create a more inclusive culture and propel your DEI program forward.
Learn moreRebound and respond to the new normal of retail with hiring systems that are agile enough to help you forge ahead.
Learn moreAccelerate the hiring of key talent to deliver point of care and support services that meet and exceed your promise of patient satisfaction.
Learn moreAttract and engage candidates with technical competencies, accelerate hiring for much-needed skills, and advance expertise within your valued workforce.
Learn moreSimplify how you recruit finance, insurance, and banking candidates with a unified platform built to match top talent with hard-to-fill roles.
Learn moreYour business strategy depends on your people strategy. Keep both in lockstep with the iCIMS Talent Cloud.
Learn moreBuild an engaging, high-converting talent pipeline that moves your business forward.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreDeliver tailored technology experiences that delight users and power your talent transformation with the iCIMS Talent Cloud.
Learn moreThe #1 ATS in market share, our cloud-based recruiting software is built for both commercial and large, global employers.
Learn more Talk to salesAttract the best talent for your business with powerful, on-brand career websites that excite candidates and drive engagement.
Learn more Talk to salesCombine behavior-based marketing automation with AI insights to build talent pipelines, engage candidates with multi-channel marketing campaigns, and automatically surface the right talent for the job.
Learn more Talk to salesEmpower candidates with automated self-service, qualification screening, and interview scheduling through an AI-enabled digital assistant.
Learn more Talk to salesSimplify employee onboarding with automated processes that maximize engagement and accelerate productivity.
Learn more Talk to salesVerify skills with game-changing levels of automation and simplicity to improve the quality of hire at scale.
Learn more Talk to salesModernize, streamline, and accelerate your communication with candidates and employees.
Learn more Talk to salesTransform the talent experience by showcasing your authentic employer brand through employee-generated video testimonials.
Learn more Talk to salesSimplify recruiting, dynamically engage talent, and reduce hiring bias with job matching and recruiting chatbot technology.
Learn moreStreamline and centralize your HR tech stack with configurable, flexible, secure and reliable integrations.
Learn moreHow a beloved restaurant hires 40,000+ annually with a great candidate experience.
Learn moreThousands strong, our global community of talent professionals includes creatives, innovators, visionaries, and experts.
Learn moreTogether we’re creating the world’s largest ecosystem of integrated recruiting technologies.
Learn morePartner with our global professional services team to develop a winning strategy, build your team and manage change.
Learn moreExplore our network of more than 300 certified, trusted third-party service and advisory partners.
Learn moreUncover unique market insights, explore best practices and gain access to talent experts across out library of content.
Get resourcesExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreStay up to date with the latest terminology and verbiage in the HR software ecosystem.
Learn moreEmployers everywhere improve hiring efficiently and save money using iCIMS. Estimate the potential business value you can achieve.
Learn moreDive into the Class of 2023 Report highlighting this cohort’s expectations and where employers are willing — and able — to meet them.
Watch nowPartner with iCIMS to build the right strategies, processes, and experience to build a winning workforce.
Learn moreExpert guidance about recruitment solutions, changes in the industry, and the future of talent.
Learn moreDeliver the innovation your talent team needs, along with the global scale and security you demand.
Learn moreView press releases, media coverage, and the latest hiring data. See what analysts are saying about iCIMS.
Learn moreiCIMS is the Talent Cloud company that empowers organizations to attract, engage, hire, and advance the talent that builds a winning workforce.
Learn moreGet to know the award-winning leadership team shaping the future of the recruiting software industry.
Learn moreWe believe the future of work isn't something that "happens" to you. It's something you create. We actively create the future of work with our customers every day.
Learn moreiCIMS is committed to being a responsible and ethical corporate citizen, which is why Environmental, Social and Governance (ESG) initiatives are strategic imperatives.
Learn moreStreamline your tech stack and take advantage of a better user experience and stronger data governance with ADP and the iCIMS Talent Cloud.
Learn moreThe combined power of iCIMS and Infor helps organizations strategically align their business and talent objectives.
Learn moreOur award-winning partnership with Microsoft is grounded in a shared desire to transform the workplace and the hiring team experience.
Learn moreOur partnership with Ultimate Kronos Group (UKG) supports the entire talent lifecycle by bringing frictionless recruiting solutions to UKG Pro Onboarding.
Learn moreLet’s get in touch. Reach out to learn more about iCIMS products and services.
Learn more
June 10, 2020 
3 min read
Nothing says “reality check” to your brand identity more than a global lockdown. Many companies have been forced to halt production, sales, hiring, etc. and have felt like they are at a standstill. Yet, they don’t need to – and never should – halt their recruitment marketing and employer branding activities.
We know how important it is to differentiate your employer brand to attract top talent (We won Talent Board’s “CandE” award, twice, for our own). That’s why this year we were excited to partner up with Rally Recruitment Marketing again for their RallyFwd virtual event focused on how to “Lead with Employer Brand.” (Click here to check out the keynotes and speakers from the event.)
But to truly help this year’s attendees who are living through a global pandemic that has so greatly impacted the talent industry, we knew we could share inspirational, as well as practical, experience from our customers.
Enter Chantell Cooper, Director of Talent Acquisition at Arbonne International. Chantell has 15+ years of experience in TA and currently leads recruiting and branding efforts for a leader in the beauty and wellness industry. (An industry I personally am missing as we approach 12+ weeks in quarantine.)
Chantell’s job at Arbonne is to sell her employer brand, not the products. Arbonne is the first company, in their brand family, to obtain “B Corporation” status for their commitment to corporate responsibility and social impact. They care about producing products that are good for the user and the environment. Arbonne is also looking for employees with the same values. This allows them to compete for staff in areas like finance, IT, customer service, operations, manufacturing, etc. that are not related at all to beauty and wellness industry experience – and, therefore, rise to the top of “employer of choice” for candidates with similar ethical standards.
To highlight Arbonne’s status and purpose, they redesigned their career pages to match their refreshed employer brand strategy. A strategy focused on balancing profit with purpose.
You too can differentiate your employer brand by showcasing your corporate values in the following key ways:
Be an employer of choice. Your company is more than just a product. Your brand encompasses your core competencies and values that are held to a higher standard in the eyes of candidates. In Chantell’s Rally presentation, she shares how studies show that millennials care about job purpose, but that is not an exclusively millennial value. In the age of social media, most people care, to some degree, about corporate social responsibility. So, if your company does any volunteering, donating, or activities that reflect your values, put them on blast. Share what you’re doing on social, but also reflect those actions on your career pages as video testimonials, quotes, and real-life pictures. (We say, ‘Eeeew’ to stock imagery on career sites.) When hiring sparks back up, be an employer of choice by displaying how your company walks the walk.
Encourage employees to be brand ambassadors. While it’s paramount to highlight all that you and your employees have done to incorporate your values, you can’t stop there. Every day is a new opportunity to highlight your employer brand. This should be evolving and fluid. Entice your employees to share what makes them proud to work for your company – whether it be team activities, work-life balance perks, Zoom meeting themes that connect to core competencies, etc. All of these individual activities represent an individual team member who in turn represents a part of the larger brand. Each person is important, so find ways to let that message shine.
Overall, Chantell and I agree with Forbes when they say, “The employee value equation is shifting, and HR is in the best position to ensure robust employer branding [is] creating a compelling case to attract talent.” (Click here to read the full Forbes article).
Interested in learning more about recruitment marketing strategies and how to implement them to gain more profit? Check out The Definitive Guide to Recruitment Marketing ROI here.
