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March 1, 2022 
3 min read
It is an exciting (and challenging!) time to be a people leader in organizations large and small. You’re tasked with navigating return-to-work, permanent hybrid, tech innovation, the Great Resignation, and so much more. At the same time, one trend continues to grow in importance and is only getting more urgent to accurately navigate: connecting across generations.
For the first time ever, there are five different generations in the workforce. That’s right, five! The generations range from Generation Z, the newest entrants, to Millennials, Gen X, Baby Boomers, and all the way up to the Traditionalists. I know all five generations are in the workforce because not only are they represented in the workforce data we receive from clients, but they’re also all in my audience at the events and conferences I speak at. It is a very exciting time to study generations.
At our research firm, The Center for Generational Kinetics, our passion is studying each generation to separate generational myth from truth and drive workforce results.
Based on our research and work with leaders around the world, from recruiters to CEOs and corporate boards, I wanted to share three quick insights about generations that I think are timely given everything going on in the world and workforce today:
In this era of the Great Resignation, candidates have more choices when it comes to work than ever before. Every company wants to hire and retain a qualified and diverse workforce. If you’re not leveraging automation to bring in employees quickly and easily, then you’re going to get left behind. We expect to see this trend continue and expand in 2022 so it’s important to ensure you have the right tools now to drive success.
In short, this is an incredibly exciting, innovative time to be a people leader and on the frontlines of building great workforces. Because of that, your job has never been more important. On behalf of all the people like me, who count on and are inspired by leaders like you, thank you for what you do! We are grateful for you.
Jason Dorsey has keynoted Connections, twice. He is the bestselling author of Zconomy: How Gen Z Will Change the Future of Business and a renowned generations speaker and researcher. You can learn more about him at JasonDorsey.com.
